trends and news


Part of our 40 and FAB celebrations, was a strong collaboration with the coolest beauty and fashion bloggers... Agathe, our French makeup specialist created with each of them a look that defines intimately their identity. Elsa Osta from ELSA O. L’ACCESSOIRE arrived at the studio with her oud, much to our delight! This multitalented young woman loves RETRO POP style and we are in awe of her bold colors, original outfits, detailed DIYs & amazing tutorials! Elsa and Agathe tried on different looks before settling for this fresh look for her perfect glitter lips created with Lipliner 940, lipstick 40 & fab with vintage paillettes from Samoa.

Maya Shokor from PLAYING with FASHION is an interior architect by day and a blogger by night! As her blog title suggests, she started it for outfit posts and everyday fashion tips, but found herself more drawn to beauty. Her YouTube step by step makeup tutorials are now watched by thousands. Maya is from Russian descent & her skin is very fair, hence her love for red hair and red lips.“Red is my signature” she attests...

Zein Tabbara from THE BEAUTY RESIDENCE started her blog when she was just a teenager in Dubai! She was a fan of famous bloggers so she decided to experience it for herself. As she was one of the first in the Gulf, her audience grew rapidly, which encouraged her to start her own YouTube channel from Beirut a year ago. Agathe suggested to Zein to try blue Khôl for her eyes, which Zein completely adopted. She never tried it before & loved how it enhanced her eyes!

These signature makeups can be recreated for your pleasure in our Samoa boutiques. For your appointments:
SAMOA ABC Dbayeh: 04 416 000 ext.2041
SAMOA Boutique Sin El Fil, Freeway floor 1 - 01 487 578
SAMOA Le Mall Sin El Fil Level 1 - 03 361 400

Read the full interviews and the detailed make up sessions in TENDANCES!